Corporate Christmas cards are a gracious way to not only pass on yklour best wishes at Christmas time, but send a message to your customer base that they are valued. But your time and energy is limited. How can you choose the perfect card?
Consider your customers. Do they tend to fall primarily in a younger age group? Contemporary touches may appeal more to them than “old-fashioned” themes. On the other hand, if your customer base tends to be older, they will appreciate traditional details. All age groups will appreciate fewer words in a larger font: easier to read, faster to absorb. Two or even three different cards would give a wider appeal to your customer base and minimize the “cookie cutter” approach; use details in your customer reports, like age, product preferences and income, to tailor specific card styles to each customer.
Sometimes there’s not enough time for painstaking analysis. In that case, if you’re not certain about your customers’ preferences, choose a classic style and colour scheme for your corporate Christmas cards that will appeal to a wide range of tastes. A more general seasonal message will also be better received by those who do not traditionally celebrate Christmas. Metallics are visually interesting on a corporate Christmas card; so are raised surfaces and engraved details.
Try mixing in unusual contemporary elements, for a surprise: St. Nicholas may be text messaging, or using an iPod! Whatever your approach, a good established card company is invaluable. Not only can they help you select the best corporate Christmas cards for your customers,. but experienced customer service representatives can guide you to a perfect fit. Look for companies with a wide array of designs to choose from, and options that will let you personalize cards to your customers’ favorite styles. A top-level Christmas card company can make all the difference between a good corporate holiday card… and a perfect one.